Case Study: Scottish SPCA achieves stronger online growth with The Lane Agency's Google Ad Grants strategy

Scottish SPCA reaches 17.46% CTR with The Lane Agency

The Lane Agency partnered with Scottish SPCA to help the charity maximize its online presence and connection with its audience using the Google Ad Grants program. The challenge was to fully leverage this grant to support their broader media strategy and drive traffic for key objectives like donations and sponsorships.

The solution involved The Lane Agency building over 70 targeted search ad campaigns. This strategic approach yielded an average click-through rate of 17.46% and consistently utilized the full monthly grant of $10,000, generating approximately 30,000 impressions and 6,000 clicks per month over 18 months.

Scottish SPCA