Case Study: Rabbie’s boosts conversion and revenue with The Lane Agency

Rabbie’s - Customer Case Study

Rabbie’s, the award-winning small group tours operator, wanted to improve its digital pre-booking experience so it could stand out in a competitive market, remove barriers to conversion, and drive growth. The Lane Agency was brought in to create a new website, with a particular focus on the mobile experience, easier navigation, and key tour and landing pages.

The Lane Agency delivered a conversion-focused website redesign with CRO tactics such as clearer reasons to choose Rabbie’s, iconography for tour themes and highlights, and more guide information, supported by 25+ bespoke pages and a front-end style guide. The result was a 49% increase in overall conversion rate and a 78% lift in revenue, leading to further optimisation work including user surveys and split-testing.

Rabbie’s