Case Study: New Struan School increases enquiries and fills capacity with The Lane Agency

New Struan School - Customer Case Study

The Lane Agency worked with New Struan School, the educational service run by Scottish Autism, to promote the school and highlight available places. The challenge was to reach senior teachers and regional authority bodies with a message that clearly communicated the value of specialist autism support in a crowded and sensitive marketplace.

The Lane Agency created a promotional campaign across direct mail, outbound email, e-bulletins, and press advertising to raise awareness and drive enquiries. The campaign delivered an increase of over 150% in new enquiries, helped fill much of the school’s capacity, and was praised for handling a complex topic sensitively.

New Struan School