Case Study: Nairn's Oatcakes boosts gut health awareness with The Lane Agency

Nairn's Oatcakes - Customer Case Study

The Lane Agency partnered with Nairn's Oatcakes to tackle the challenge of navigating the crowded gut health market. The objectives were to grow brand awareness, position Nairn's as a trusted authority on gut health, and increase traffic to their web and social channels, leveraging the natural gut-friendly benefits of oats.

The Lane Agency's solution was a fully integrated campaign called 'Good Gut Feeling', which launched during Coeliac Awareness Week. They created channel-specific content and enlisted four key influencers to target distinct audience demographics. The campaign generated over 11 million impressions and 500k social engagements. It achieved exceptional results, including a 20% video view rate from YouTube influencers, a 50% increase in engagement on Mumsnet, and a cost-per-engagement on Facebook that was three times better than the industry standard.

Nairn's Oatcakes