Case Study: Myeloma UK boosts blood cancer awareness with The Lane Agency

Myeloma UK boosts website traffic 27% with The Lane Agency

Myeloma UK, a blood cancer charity, faced the challenge of raising awareness for myeloma's often-overlooked symptoms, which are frequently mistaken for signs of aging or stress. They partnered with The Lane Agency to create a social-first campaign for Myeloma Awareness Week that would educate the public and drive them to a symptom-checking tool.

The Lane Agency's solution was to paint the symptoms directly on people living with myeloma, turning them into human billboards. This bold visual campaign, supported by video content and personal stories, drove over 2 million social views, increased website traffic by 27%, and garnered national press coverage. Most importantly, it successfully started crucial public conversations about recognizing the disease's warning signs.

Myeloma UK