Case Study: Menzies Aviation boosts staff training engagement with The Lane Agency's interactive quiz game

Menzies Aviation drives 30,000 quiz plays with The Lane Agency

The Lane Agency partnered with Menzies Aviation, a global airport services operator, to address the challenge of making mandatory safety and security training more engaging for its widespread staff.

The solution was The MORSE Challenge, an interactive quiz game created by The Lane Agency to gamify the training. The results significantly exceeded internal KPIs, with over 500 employees participating and generating more than 30,000 plays in the first month, driving high engagement and anticipation for subsequent training content.

Menzies Aviation