Case Study: Kaspersky boosts website traffic with The Lane Agency’s reactive digital OOH media planning

Kaspersky boosts website traffic 36% with The Lane Agency

The Lane Agency partnered with Kaspersky, a global cybersecurity company, to address the challenge of raising awareness about the escalating volume of cyber threats among businesses. The goal was to find a way to warn companies about the importance of robust cybersecurity at the most relevant and prevalent time, immediately following major global ransomware attacks.

The solution implemented by The Lane Agency was a swift, reactive digital out-of-home (OOH) campaign launched within 24 hours of major cyber attacks. Using broadcast digital OOH screens in key London business districts, the campaign delivered timely messaging to commuters and decision-makers. This strategy resulted in a 36% week-on-week and a 95% year-on-year increase in website traffic for Kaspersky, and the campaign was nominated for a 'Best Reactive Campaign' award.

Kaspersky