Case Study: Graham's The Family Dairy boosts brand awareness with The Lane Agency's integrated marketing campaign

Graham's The Family Dairy boosts website users 34% with The Lane Agency

The Lane Agency worked with Graham's The Family Dairy, a leading Scottish dairy brand that faced the challenge of expanding its brand presence and gaining market share in the competitive London and South East England regions without a large budget for traditional television advertising.

The solution from The Lane Agency involved an integrated campaign centered around a cost-effective Broadcast VOD campaign, secured through the ITV 'Business for All' fund, which was supported by targeted paid social media. This approach resulted in a significant measurable impact, including a 34% increase in total website users and a 38% increase in sessions year-over-year. Brand metrics also saw considerable lifts, with a 36% brand awareness among those exposed to the ads compared to a 7% control group.

Graham's The Family Dairy