Case Study: Edinburgh Airport earns best-practice praise for consultation campaign with The Lane Agency

Edinburgh Airport runs 18-month consultation campaign with The Lane Agency

Edinburgh Airport faced a challenge with aircraft congestion during peak times. After a successful trial of new flight paths drew some public concern, the airport needed to conduct a full public consultation to gather views on proposed options. They engaged The Lane Agency to manage this process.

The Lane Agency created an inspirational campaign titled "Let’s go further," which linked the airport's growth to the success of the city and Scotland. The solution used simple illustrations across TV, direct mail, out-of-home, radio, and social content. The campaign was praised by The Consultation Institute as a best practice example and received a positive public response based on feedback channels.

Edinburgh Airport