Case Study: Edinburgh Airport boosts terminal engagement with The Lane Agency's FLY BUY TRY EDI campaign

Edinburgh Airport launches FLY BUY TRY EDI across 48- and 6-sheet formats with The Lane Agency

edinburgh airport needed to promote its wide range of routes, shopping, and dining options within its busy terminal environment with a standout, all-in-one campaign. They enlisted The Lane Agency to develop a simple yet hard-working creative solution.

The Lane Agency created the "FLY BUY TRY EDI" campaign, a versatile and snappy rhyming concept that was deployed across large-scale outdoor ads, digital screens, and covered walkways. The campaign was so successful that it saw multiple seasonal iterations, was used for event-themed assets, and was adopted by partner airlines, demonstrating its significant and lasting impact.

Edinburgh Airport