Case Study: Edinburgh Airport achieves greater retail campaign cut-through with The Lane Agency

Edinburgh Airport boosts retail cut-through with The Lane Agency’s EDI Three Letter campaign

The Lane Agency partnered with Edinburgh Airport to create a retail campaign with significant cut-through in the airport's information-saturated environment. The challenge was to capture the attention of travelers who are often distracted and exposed to excessive advertising.

The solution was the "EDI Three Letter" campaign, using distinctive airport bag tags as the creative carrier. The Lane Agency developed a flexible suite of bright, bold assets for screens, emails, and promotions, effectively communicating retail and food offers. The campaign successfully raised recognition and elicited positive feedback from the Edinburgh Airport client.

Edinburgh Airport