Case Study: Edinburgh Airport boosts employee engagement with The Lane Agency's values campaign

Edinburgh Airport boosts employee engagement with The Lane Agency

The Lane Agency worked with Edinburgh Airport, which felt its employee values had become tired and uninspiring. The challenge was to cut through existing airport messaging with a fresh approach that would re-engage staff.

The solution was to create a unique set of icons representing five core values, launched with posters and a supporting film. The Lane Agency's campaign achieved high overall engagement, positive stakeholder feedback, and was rolled out further. Most importantly, colleagues began using the values in their daily working lives.

Edinburgh Airport