Case Study: Edinburgh Airport builds a sustainable future with The Lane Agency

Edinburgh Airport advances net zero carbon by 2040 with The Lane Agency

The Lane Agency collaborated with Edinburgh Airport (EDI), which faced the challenge of creating a new name and brand for its sustainability strategy, a complex task given the aviation industry's association with high carbon use.

The Lane Agency developed the "Greater Good" brand, complete with a bright and clean visual identity based on the strategy's four key pillars. This solution allowed EDI to communicate its sustainability ambitions clearly, generating significant media exposure around its net zero by 2040 goal and establishing the brand as a core part of its strategy for a more sustainable future.

Edinburgh Airport