Case Study: Digby Brown achieves 419% more enquiries with The Lane Agency’s paid search campaign

Digby Brown increases enquiries by 419% with The Lane Agency

The Lane Agency was engaged by Digby Brown, Scotland's largest personal injury law firm, to manage its paid search activity. The challenge was to grow the volume of targeted, relevant website traffic from individuals seeking to pursue claims across the firm's many specialized legal areas.

The Lane Agency implemented a solution utilizing industry best practices, including geo-targeting, careful keyword selection, and tailored ad copy. This strategy resulted in a 165% increase in paid search traffic and a more significant 419% increase in enquiries over a three-year period, substantially growing the channel's performance.

Digby Brown