Case Study: Digby Brown boosts enquiries with paid search by The Lane Agency

Digby Brown - Customer Case Study

Digby Brown, Scotland’s largest personal injury firm, worked with The Lane Agency to strengthen its paid search performance and keep its visibility high in a competitive legal market. The challenge was to drive more targeted, relevant traffic from people looking to pursue injury claims across multiple areas of personal injury law.

The Lane Agency managed Digby Brown’s paid search activity using geo-targeting, carefully selected keywords, tailored ad copy, and a location- and service-specific account structure. This approach delivered strong results: paid search traffic increased by 165% between October 2016 and October 2019, and enquiries rose by 419%.

Digby Brown