Case Study: Walmart builds trust in fresh groceries with Lamar Advertising Company

Walmart - Customer Case Study

Walmart partnered with Lamar Advertising Company to help California shoppers understand its expanded fresh grocery offering. As Walmart remodeled stores to add more fresh food options, it faced the challenge of overcoming skepticism about its grocery quality and freshness, since many consumers did not think of Walmart as a grocer.

Lamar Advertising Company executed a hyper-local out-of-home campaign using posters, bulletins, shelters, king-size bus posters, and full wraps near Walmart stores across major California markets, supported by a customized smoothie truck and brand ambassadors at local events. The messaging emphasized “Fresh groceries now at your local Walmart” and free smoothie samples made from Walmart produce to prove freshness and quality, helping drive awareness and positive customer feedback, though no specific quantitative results were provided.

Walmart