Case Study: USFL.com increases website visitation with Lamar Advertising's out-of-home campaign

USFL.com boosts website visitation with Lamar Advertising across 53 billboards and 602,710 devices tracked

The customer, USFL.com, sought to increase awareness and drive traffic to its website. To meet this challenge, they partnered with Lamar Advertising Company, which implemented an Out of Home campaign utilizing 53 digital billboards.

Lamar Advertising executed the campaign and measured its impact by tracking over 602,710 devices. The results demonstrated that consumers exposed to the OOH ads visited USFL.com in significantly greater numbers than those who were not, strongly proving the campaign's effectiveness in driving website visitation.