Case Study: University of Arizona boosts its image in Phoenix with Lamar Advertising Company

University of Arizona - Customer Case Study

The University of Arizona wanted to refresh its image in the Phoenix market and move beyond the perception that it was simply “old.” Working with Lamar Advertising Company, the university used out-of-home advertising to highlight its academic accomplishments, diversity, and institutional strengths to prospective students, alumni, lawmakers, and supporters.

Lamar Advertising Company helped the University of Arizona blanket Phoenix with 15 billboards and LED units on major streets and freeways, featuring messages about Mars research, world hunger, medical research, and entrepreneurship. The campaign generated strong buzz in Tucson and Phoenix, earned local media coverage, and even prompted a follow-on response from ASU; the University of Arizona planned another billboard run the following year.

University of Arizona