Case Study: Totino’s boosts Denver sales and social buzz with Lamar Advertising Company OOH campaign

Totino's - Customer Case Study

Totino’s, a General Mills brand, wanted to accelerate sales growth and turn awareness into purchases among its “Instapendents” audience. Lamar Advertising Company helped support the challenge with an out-of-home (OOH) campaign designed to reach males ages 18-29 with highly relevant timing and location, centered around Denver’s 4/20 market opportunity.

Lamar Advertising Company executed a strategic OOH activation using static and digital bulletins, kiosks, bus shelters, a wrapped train, transit buses, and pedicabs, paired with custom creative tied to the 4/20 theme and retailer proximity. The campaign delivered 870 total 4-week TRPs, 47.9% reach among A18-29, a +18% year-over-year lift in Denver turns, and an estimated $700,000 in earned media value, plus millions of social impressions across Facebook, Twitter, and Instagram.

Totino’s