Case Study: TNT achieves record-breaking launch ratings for Falling Skies with Lamar Advertising Company

TNT - Customer Case Study

TNT needed to generate buzz for the launch of *Falling Skies*, a new sci-fi series executive produced by Steven Spielberg, and position it as the network event of the summer. Lamar Advertising Company helped TNT reach adults 18–49 in key influencer markets like New York and Los Angeles, using out-of-home advertising in creative ways across teaser and launch phases.

Lamar Advertising Company executed a multi-market OOH campaign that included airport rooftop ads, bus benches, subway wraps, wallscapes, bulletins, digital bulletins, escalator wraps, and more, plus a broader rollout in major Turner markets. The campaign helped *Falling Skies* achieve TNT’s best ratings for a new cable series in 2011, with 5.9 million viewers, and even inspired a Virgin America passenger to post the airport ad on YouTube.

TNT