Case Study: TBS boosts MLB Postseason tune-in with Lamar Advertising Company’s high-impact out-of-home campaign

TBS - Customer Case Study

TBS worked with Lamar Advertising Company to help keep its MLB Postseason games top of mind and drive tune-in across key markets. The challenge was to create a big, high-impact campaign that could quickly update fans with the latest postseason information.

Lamar Advertising Company delivered an out-of-home campaign using wrapped subway interiors and exteriors, digital bulletins, shelter-sized dioramas, and video car cards with daily video updates in multiple markets. The campaign became the first to use video car cards inside trains for advertising, featured MLB celebrities Cal Ripken Jr., David Wells, and Ron Darling at launch, and let commuters see updated results from the prior night’s games each morning.

TBS