Case Study: Prudential builds retirement awareness with Lamar Advertising Company

Prudential - Customer Case Study

Prudential wanted to get people thinking proactively about retirement and make a large, societal issue feel personal. Working with Lamar Advertising Company, the insurer used out-of-home advertising to keep its “Bring Your Challenges” and “Day One” retirement message top of mind for New Yorkers.

Lamar Advertising Company created a high-impact OOH program featuring the Midtown Tunnel board, a digital billboard outside the Lincoln Tunnel, plus supporting billboards, transit, airport, and street-level placements. The campaign spotlighted real retirees, invited people to share their own stories, and drove traffic to the Day One website; results included more than 250 retiree მონაწილations and over one million unique visitors to the site.

Prudential