Case Study: Pandora boosts store traffic with Lamar Advertising Company

Pandora - Customer Case Study

Pandora, a jewelry retail chain, worked with Lamar Advertising Company to address the challenge of driving store traffic and building brand awareness in a highly competitive South Florida market. The goal was to reach its core audience of consumers with household incomes of $100,000 and up.

Lamar Advertising Company paired static out-of-home billboards with mobile geo-fencing near Pandora stores and in high-income areas in Miami, FL. The campaign generated a 135% increase over average secondary action rates compared with mobile-only geo-fencing campaigns, showing a measurable lift in consumer engagement and store-intent actions.

Pandora