Case Study: Molly's Spirits boosts sales and store traffic with Lamar Advertising

Molly's Spirits boosts delivery sales 20% with Lamar Advertising Company

Lamar Advertising partnered with Molly's Spirits, a liquor retailer concerned about losing beer sales to grocery stores following a new Colorado law. Their challenge was to increase store traffic and stay top-of-mind for consumers making liquor purchases.

The solution implemented by Lamar Advertising was a multi-platform out-of-home campaign. This included billboards, wrapped light rail trains, interior train ads, and bus advertisements targeting consumers near the store and commuters. The campaign was highly successful, resulting in a 20% increase in delivery sales and a 23% year-over-year increase in-store sales, which directly led to Molly's Spirits opening a second location.

Molly's Spirits