Case Study: MasterCard boosts affluent consumer preference with Lamar Advertising Company

Mastercard - Customer Case Study

MasterCard wanted to increase preference and usage of its brand among affluent New Yorkers, a highly valuable audience that was aware of MasterCard but didn’t have a strong relationship with any one card. To address this challenge, Lamar Advertising Company supported the launch of Priceless New York, a platform of exclusive local experiences and offers designed to make MasterCard more relevant in everyday and special moments.

Lamar Advertising Company executed a high-impact out-of-home campaign across New York City, including subway dominations, taxi tops, wrapped cabs with free holiday rides, phone kiosks, bus shelters, and digital taxi screens tied to Priceless New York experiences. The six-month campaign drove strong results: brand awareness among the affluent target rose 20%, MasterCard’s Net Promoter Score reached its highest U.S. level to date, and total MasterCard spend among consumers who purchased an experience increased 35%.

MasterCard