Case Study: Kraft Lunchables builds awareness for its new fruit meals with Lamar Advertising Company's out-of-home campaign

Kraft Lunchables - Customer Case Study

Kraft Lunchables wanted to educate consumers about a new twist on its established product line: adding fruit to Lunchables meals. The brand needed to build awareness, surprise shoppers, and get them to think about Lunchables in a fresh, unexpected way.

Lamar Advertising Company created a multi-channel out-of-home campaign using wallscapes, storescapes, transit shelters, interactive digital screens, and a promotional event, with support in Chicago, Los Angeles, and New York. Lamar Advertising Company’s effort generated nearly 90,000 consumer photos and about 8,000 email submissions through interactive storefronts, while the traditional media delivered approximately 46 million eyes-on impressions against women 25–49.

Kraft Lunchables