Case Study: Kmart & Sears boost holiday toy sales with Lamar Advertising Company

Kmart & Sears - Customer Case Study

Kmart & Sears wanted a distinctive way to launch their holiday toy offerings, “Kmart Fab 15 Toys” and “Sears Toy Shop,” and stand out in a crowded seasonal retail market. Lamar Advertising Company helped them promote the campaign through out-of-home advertising and virtual storefront experiences designed to reach shoppers during their everyday routines.

Lamar Advertising Company created high-dwell-time “dwell-zone” placements in key markets, using OOH creative with clear calls to action, top holiday toys, and QR codes for mobile purchase. The campaign drove double-digit growth in Sears mobile sales over Thanksgiving weekend and generated more than 500,000 hits to Kmart.com via a vanity URL, while also earning major media coverage and Mobile Retailer of the Year recognition.

Kmart & Sears