Case Study: King Cadillac Buick GMC boosts local brand visibility with Lamar Advertising Company's eye-catching LED billboard

King Cadillac Buick GMC - Customer Case Study

King Cadillac Buick GMC, a prominent dealership in Florence, South Carolina, wanted a memorable way to remind local clients and prospective buyers of its reputation and product lineup. To meet that challenge, the dealership worked with Lamar Advertising Company to create an out-of-home (OOH) campaign that would stand out from a typical auto ad and better reflect the brand’s visibility in the market.

Lamar Advertising Company delivered an eye-catching bulletin with LED lights designed to look like the front grille of a truck, complete with illuminated headlights and red “KING” lettering in the center. The creative generated the intended “wow factor,” and both the agency and the client were very pleased with the outcome. While no specific numeric results were provided, the campaign was described as highly successful and well received by the client.

King Cadillac Buick GMC