Case Study: Grand Blanc Nissan boosts store attention with Lamar Advertising Company OOH campaign

Grand Blanc Nissan - Customer Case Study

Grand Blanc Nissan needed to draw attention to its new store in a competitive Flint, MI market after being open for only a year. Lamar Advertising Company helped the dealership address this challenge with an out-of-home (OOH) campaign designed to saturate the market and reach key areas with strong household income levels.

Lamar Advertising Company implemented a 10-bulletin rotary OOH campaign across major highways and inner-city surface streets, supported by a 1.6 million mobile impression package. The campaign generated 509 calls, website views, and visits year-to-date, along with 202 consumer coupon responses, showing measurable engagement and response from the target audience.

Grand Blanc Nissan