Case Study: eBay drives mobile app shopping and holiday sales with Lamar Advertising Company OOH

eBay - Customer Case Study

eBay needed a way to drive consumers to its mobile app and improve brand consideration as its perception had been declining. Lamar Advertising Company helped the brand promote eBay’s new shopping experience across key categories like fashion, electronics, and auto parts and accessories, using out-of-home advertising to reach shoppers on the go.

Lamar Advertising Company developed a multi-format OOH campaign in Chicago, Los Angeles, New York, and San Francisco, combining billboards, wallscapes, transit shelters, kiosks, subway executions, and interactive storefronts like the Give-a-Toy Store. The campaign highlighted eBay mobile’s ease of use with QR codes and mobile-enabled shopping, and it helped drive strong results: eBay saw a record holiday season, a 15% increase in sales for some merchants on Black Friday, a 514% increase in mobile payments on Cyber Monday, and mobile app shoppers purchased 2.5 times as many items, alongside gains in awareness, consideration, and site traffic.

eBay