Case Study: Crew Carwash achieves a 34% increase in applications with Lamar Advertising Company OOH billboards

Crew Carwash - Customer Case Study

Crew Carwash needed to fill open positions across its 20+ locations before the busy season, with a goal of hiring by December. Lamar Advertising Company helped the local chain promote its hiring needs through out-of-home advertising, using static billboards in the Indianapolis market to reach 18–34-year-olds and highlight starting pay and employee benefits.

Lamar Advertising Company placed the creative in high-profile locations from September 17 to November 11, 2015, targeting the 465,000 people in the Indianapolis CBSA within the desired age range. The campaign drove a 34% increase in applications versus 2014 and helped Crew Carwash secure 100+ new hires, fully meeting its holiday staffing needs.

Crew Carwash