Case Study: Chick-fil-A achieves greater brand awareness with Lamar Advertising Company

Chick-fil-A - Customer Case Study

Chick-fil-A faced the challenge of building awareness in a category dominated by hamburger chains and far bigger ad budgets, while also staying true to its brand. To help cut through the clutter, vendor Lamar Advertising Company used out-of-home advertising, focusing on high-profile outdoor units in key markets to give Chick-fil-A a distinctive and hard-to-miss presence.

Lamar Advertising Company helped Chick-fil-A secure premium outdoor placements in Atlanta, including a water tower with a dangling cow, a giant wall display, major freeway units, and a 40-foot cow at Turner Field, supported by rotary locations featuring the brand’s 3D cows. The campaign delivered strong measurable results, including a 60% increase in people who said Chick-fil-A came to mind first when asked about ads they had seen or heard, and more than 76% saying they always enjoy seeing the cow ads.

Chick-fil-A