Case Study: Chevrolet boosts Malibu sales and dealership visits with Lamar Advertising Company’s innovative OOH campaign

Chevrolet - Customer Case Study

Chevrolet partnered with Lamar Advertising Company to help launch the all-new Malibu in a crowded mid-sized sedan market. With too many competitors competing for attention, Chevrolet needed a way to make the Malibu stand out, increase recall with stylish, influential drivers, and drive more consideration and sales in key markets.

Lamar Advertising Company delivered a first-of-its-kind digital OOH campaign using dynamic billboards and real-time personalization technology on highways in major markets. By identifying competing vehicles and serving tailored messages at the right moment, the campaign boosted ad recall by 50%, drove a 27% lift in dealership foot traffic, and generated an additional 367,000 visits, helping make the Malibu one of the best-selling mid-sized sedans in the country.

Chevrolet