Case Study: Art Everywhere boosts awareness and engagement with Lamar Advertising Company

Art Everywhere - Customer Case Study

Art Everywhere partnered with Lamar Advertising Company and the broader OOH industry to help raise the value of out of home advertising. The challenge was to give advertisers, elected officials, regulators, and the public a stronger reason to consider OOH by proving its innovation, ubiquity, and creative impact.

Lamar Advertising Company helped deliver Art Everywhere US, a nationwide public art campaign that placed 58 artworks across more than 50,000 OOH placements in 171 DMAs, supported by voting, social media, an interactive map, and smartphone AR experiences. The campaign generated more than 2.34 billion OOH impressions, over 50 million social media impressions, and more than 1,000 media clips, while Nielsen found that 77.9% of viewers were more interested in visiting a museum and 71.4% felt they appreciated American art more.

Art Everywhere