Case Study: AIDS Healthcare Foundation drives buzz for Miami store opening with Lamar Advertising Company out-of-home campaign

AIDS Healthcare Foundation - Customer Case Study

AIDS Healthcare Foundation (AHF) needed to build awareness and create buzz for the opening of its Out of the Closet thrift store in Miami Beach, while also promoting free HIV testing in South Florida. Lamar Advertising Company supported the launch with an out-of-home campaign designed to reach Miami and South Beach residents, especially those living or working nearby.

Lamar Advertising Company deployed a multi-format mix that included a double-sided bulletin on I-95, taxi tops, fully wrapped buses, interior bus cards, king-size bus posters, and bus benches to maximize local reach and visibility. The campaign drove strong results: the Miami Out of the Closet grand opening became AHF’s most successful retail opening in four years, and the fully wrapped buses were the most memorable element, with most customers saying they learned about the event by seeing the pink AHF-branded buses around South Beach.

AIDS Healthcare Foundation