Case Study: 24 Hour Fitness drives 86,000 incremental visits with Lamar Advertising Company’s OOH and mobile retargeting

24 Hour Fitness - Customer Case Study

24 Hour Fitness worked with Lamar Advertising Company to address growing competition from boutique studios and low-cost gyms while strengthening its brand and driving new member sales in Los Angeles and San Francisco. The fitness club wanted to highlight its premium amenities and class offerings, increase awareness, and keep existing members engaged through more targeted messaging.

Lamar Advertising Company delivered an out-of-home campaign using digital bulletins, transit shelters, news racks, and printed posters, supported by mobile retargeting to reinforce the ads and measure response. By combining proximity, demographic, and behavioral targeting, Lamar helped generate 86,000 incremental visits, with exposed consumers visiting 264% more often than unexposed consumers overall; visitation also rose 262% in LA and 265% in San Francisco, while mobile CTR reached 0.25%, double the industry standard.

24 Hour Fitness