Case Study: Comrad achieves 26% higher AOV with Kustomer

Fast growing sock company, Comrad, switches to Kustomer for an increase in AOV by 26%

Comrad, a fast-growing eCommerce sock company, needed a better way to manage customer support as it scaled. Its previous tool, Intercom, was difficult to use and offered limited integrations, leaving the team without a complete view of the customer and making it harder to handle complex support questions.

Comrad switched to Kustomer in 2018, using the platform’s unified customer timeline and integrations with channels like email, chat, SMS, phone, Loop, and Okendo to streamline service and reduce manual work. With Kustomer, Comrad improved support efficiency and customer experience, leading to a 40% increase in return customer rate and 26% higher average order values, while also helping customer service contribute directly to revenue.

Comrad

Heather Kunert

Head of Customer Experience