Case Study: Anomalie doubles sales by delivering personalized omnichannel service with Kustomer

Anomalie - Customer Case Study

Anomalie is a direct-to-consumer wedding dress company that makes custom gowns and relies on stylists to nurture brides through a long, emotional buying cycle. The company needed to replicate the high-touch boutique experience online while managing communications across phone, text, email, chat and social — but stylists were forced to use separate systems, making consistent, personalized outreach difficult.

Anomalie moved to Kustomer’s omnichannel timeline, workflows and database syncs so stylists can see every interaction in one view and send faster, more personalized outreach. Within two months, conversations with brides after signup increased 74%, and sales doubled in three months while marketing spend stayed flat.

Anomalie

Leslie Voorhees Means

Co-Founder