Case Study: Octopus Energy achieves rapid growth and industry-leading innovation with Kraken

Octopus Energy - Customer Case Study

Octopus Energy, the UK's largest energy supplier, faced high costs and regulatory hurdles with its old system. To overcome this challenge and fuel its growth, the company adopted the Kraken energy operating platform.

The implementation of Kraken allowed Octopus to rapidly scale from 45,000 to over 9 million global customers while lowering its cost to serve by up to 40%. The Kraken platform enabled industry-leading innovation, including smart energy tariffs that manage over 100 million daily readings and a demand response program that saved customers £5.1 million, demonstrating the solution's significant measurable impact.

Octopus Energy

Greg Jackson

Chief Executive Officer