Case Study: REEDS Jewelers achieves 24% sales growth and 80% reduction in bad debt with Kount

Sales Shine for Reeds Jewelers as Fraud Costs Plummet

Reeds Jewelers is a family-owned jeweler with retail, catalog and an e-commerce store launched in 2001. By 2012 growing fraud, a 25% order rejection rate and time-consuming manual reviews were hurting sales and productivity, so the company looked for an automated fraud solution and selected Kount Complete after a careful evaluation.

Using Kount’s core platform plus recommended custom rules (implemented quickly via their integration partner), Reeds approved an estimated 2,300 extra orders in 14 months—adding roughly $500,000 in revenue—and lifted online sales 24%. Bad debt fell to about 20% of previous levels (an ~80% reduction), manual review time dropped 80–85%, and the company saw an 8–9% improvement to the bottom line while improving customer experience and preserving site performance.

REEDS Jewelers

Mark deCausmeaker

Director of Multi Channel Sales