Case Study: Micro Center reduces chargebacks 72% and boosts online sales 23% with Kount

Ruining a Bad Guy’s Day Leads to Greatly Reduced Fraud and Higher Sales

Micro Center, a billion‑plus electronics retailer with hundreds of millions in web sales, saw rapid e‑commerce growth in 2010–2011 that triggered a dramatic rise in online fraud. Its in‑house fraud controls and labor‑intensive manual reviews were overwhelmed, straining resources, slowing customer service, and putting sales at risk, so the company began searching for an external fraud‑prevention solution.

After integrating Kount Complete and implementing custom rules, Micro Center reduced card‑not‑present chargebacks by 72% (to 0.4%), increased online sales 23% (projected 30% by year‑end), cut manual reviews by about half, and lowered bad‑debt from chargebacks 37%. Early detection and detailed transaction data also helped stop repeat attacks, improve profitability and customer satisfaction, and assist law enforcement in pursuing fraudsters.

Micro Center

Skip Myers

Director of Loss Prevention