Case Study: MisFit Makeup achieves full control over fraud decisioning with Kount

MisFit Makeup Gains Full Control Over Fraud Decisioning with Kount

MisFit Makeup, a global vegan and cruelty-free cosmetics brand, was struggling with an outsourced fraud solution that couldn’t keep pace with its rapid ecommerce growth. Chargeback rates climbed to 3–4% and the fraud team was spending 60–70 hours a week manually reviewing 500–700 orders per day, with little transparency or control over decisions.

Kount provided a fully customizable fraud prevention solution that gave MisFit Makeup complete control over fraud decisioning. With Kount, the company reduced fraud and cut down manual review burden, helping it move away from the “black box” approach and gain significantly less fraud with more efficient operations.

MisFit Makeup