Case Study: MANSCAPED achieves dramatic chargeback reduction and automated fraud protection with Kount

MANSCAPED Mows Down Fraud with an All-In-One Risk Management Platform

MANSCAPED, a global men’s grooming brand trusted by over 12 million customers, faced rising fraud, chargebacks and account takeovers that its previous “black box” solution couldn’t explain or control. High false positives and limited real-time visibility increased manual reviews and dispute costs, prompting the team to seek a partner that could deliver transparency and centralized risk management.

Within three weeks MANSCAPED integrated Equifax’s all‑in‑one fraud and chargeback platform, automating dispute workflows and real‑time decisioning. The result: nearly $400k in cost savings, about $20k annual labor savings, chargeback rate down to 0.17%, approval rate at 99.3%, account takeover attacks stopped, and rapid mitigation of a coordinated Australian fraud attack (from >2% to 0.02% in weeks).

Manscaped

Ashley McCubbin

Program Manager