Case Study: LimeLight achieves a 21% reduction in chargebacks and higher merchant conversions with Kount

LimeLight Boosts Sales Conversions for Customers While Reducing Chargebacks

LimeLight is an eCommerce platform built for subscription and recurring-billing merchants that needed a sophisticated fraud solution to protect high‑risk clients without hurting conversions. Its merchants faced frequent chargebacks and disputes, so LimeLight sought a way to minimize fraud-related losses while preserving order acceptance and customer acquisition.

LimeLight integrated Kount Central — an AI/ML and rules‑based fraud suite (plus 3D Verify and LimeLight’s own analytics) with an “instant‑on” integration and device fingerprinting, and added managed services to tune policies per merchant. The result: fast onboarding, fewer false positives, higher average spend and recurring revenue, and substantial chargeback reductions (typical reported range 15–30%, with an average 21% reduction) while keeping conversion impact low (about 2–4%, ~3% on new customers).

LimeLight

Adam Pivko

Director of Client Success & Anti-Fraud Specialist