Case Study: Tradera achieves 50% fraud reduction with Kount Access

Kount Access Helps Tradera Cut Fraud by 50% While Enhancing Multi-Layered Fraud Prevention

Tradera, one of the Nordics’ largest online marketplaces with over 6 million weekly visitors and roughly 1.7 million items listed, faced rising fraud and identity-theft attempts amid changing regulations. Fraudsters were using stolen credentials to take over accounts, create fake listings and payments, and launch phishing campaigns, so Tradera needed to strengthen its defenses without degrading the user experience.

Tradera implemented Kount Access as part of a multi-layered strategy alongside 3-D Secure and Sweden’s digital ID mandate to detect fraud at login and improve manual review data. The result: fraud fell by 50% (with a 90% drop in payment-related fraud), reviews became more accurate, login processing stayed fast (250–350 ms) with no added mobile friction, and the solution proved cost-effective while giving Tradera full data control.

Tradera

Niclas Hjelm

Marketplace Safety Manager