Case Study: JR Dunn Jewelers doubles online order size and cuts fraud costs with Kount

J.R. Dunn Jewelers Cuts Fraud Costs and Increases Sales with Kount

JR Dunn Jewelers, a long-standing specialty retailer that was an early e-commerce adopter, faced rising friction from its fraud-prevention workflow: a “trial charge” system produced up to 15% denials and delays of as much as 48 hours, causing roughly half of affected customers to abandon purchases and costing lost sales. Leadership wanted an instantaneous, customer-friendly approach that still stopped fraud without harming conversion.

JR Dunn integrated Kount into its new Magento one-step checkout and omni-channel processes (including phone orders), with minor customization and third‑party developer support. The result: abandonment from fraud verification fell from 50% to 0%, average online order size doubled, chargebacks dropped to essentially zero, manual reviews became fewer and faster, and fraud costs declined about $10,000 per month (roughly 90% savings versus the prior solution).

JR Dunn Jewelers

Kara Mangiere

Director of E-Commerce