Case Study: Internet Brands achieves dramatic reduction in fraudulent chargebacks with Kount

Internet Brands Slashes Chargebacks for Its Global E-Commerce Platform

Internet Brands, a platform company that powers over 70,000 websites and serves more than 55 million monthly visitors across 200+ countries, was facing a rising volume of fraudulent chargebacks. Their custom shopping cart and third‑party payment processor lacked the fraud controls needed to stem losses, so they evaluated external fraud‑management vendors to regain control.

They implemented Kount Complete, whose API integrated smoothly with Internet Brands’ custom checkout and now screens all credit‑card transactions before they reach the merchant. The result: fraudulent chargebacks have been reduced to almost non‑existent levels, the solution paid for itself through lower chargeback fees, and Internet Brands cites strong, responsive support and a clear recommendation for Kount.

Internet Brands

Adrian Harris

Senior Operations Manager