Case Study: InComm reduces virtual gift card fraud and cuts manual reviews with Kount

Incomm Reduces Virtual Gift Card Fraud

InComm, a leader in prepaid products, launched a Digital Gifting platform to let merchants sell and distribute virtual gift cards via websites and social networks like Facebook. That expansion introduced card‑not‑present fraud risks the company hadn’t faced before, and building in‑house protections would have taken years.

InComm partnered with Kount and integrated Kount Complete in under a week; Kount’s Merchant Services provided consultative onboarding and ongoing tuning of rules. After the chargeback reporting lag, chargebacks declined significantly, manual reviews dropped markedly, and Kount’s Auto Agent, flexible rules engine and Data Mart continue to drive further fraud reductions and better acceptance of legitimate orders.

InComm

Niul Bird

Director of eCommerce Applications