Case Study: HydroBuilder.com achieves major fraud reduction, fewer manual reviews, and increased sales with Kount

HydroBuilder.com Chops Down Fraud and Grows Sales, While Weeding Out Manual Reviews

HydroBuilder.com is a fast-growing online retailer of indoor and outdoor gardening products based in Chico, California. Rapid growth brought a surge in fraud attempts that forced the small team to review an increasing number of orders manually and incur high chargeback costs, creating a scalability and operational bottleneck.

By deploying Kount’s fraud platform—including Order Linking and address confirmation via Whitepages Pro—HydroBuilder sharply reduced fraud and manual work: chargeback rate fell from 0.47% to 0.05 (89% drop), losses from fraud fell 70%, chargeback dollar amounts declined 79%, and the decline rate dropped from ~10% to 4.49 (55% drop). The result: fewer wrongful declines, one person handling reviews, faster order fulfillment, lower costs and improved customer satisfaction.

HydroBuilder.com

Brittaney Cox

Director of Internal Resources