Case Study: Edward’s Educational eBooks achieves higher profitability with Kount

How Edward’s eBooks Achieves Maximum Profitability with Kount

Edward’s Educational eBooks, an online seller of training materials, was facing too many chargebacks and a declining sales model. Using Kount, the company ran a split test to determine whether lowering ebook prices could improve customer satisfaction and reduce chargeback risk while protecting profitability.

Kount made it easy to collect and analyze the test data, helping Edward’s Educational eBooks decide to lower prices. The result was a more profitable business model: monthly chargebacks dropped by 73%, conversion rates increased by 18%, and margins stayed the same.

Edward’s Educational eBooks